Lay's flavour swaps
Lay’s Flavor Swap potato chips have been adding unexpected twists to Frito-Lay chips since 2021.
Now, Lay's is introducing Lay’s Kettle Cooked Ruffles All Dressed flavoured potato chips, a new mashup inspired by the number one Ruffles chip flavour in Canada, Ruffles All Dressed.
The flavour first captured Americans’ hearts and stomachs with its US debut in 2015 before leaving shelves in 2021. This summer, Lay’s is reviving the popular seasoning, a tangy, savoury and sweet experience all in one bite.
“Lay’s is the authority in flavour innovation, with groundbreaking flavours found in the Lay’s Flavor Swap programme among those leading the charge in bringing joy to our fans,” said Tina Mahal, senior VP of Marketing, Frito-Lay North America.
“With Lay’s Kettle Cooked Ruffles All Dressed flavoured potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us - bringing back Ruffles All Dressed - while adding a fresh spin with Lay's Kettle Cooked.”
Along with the new flavour, Lay’s is reprising some hits from Flavor Swap’s past, including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns Onion flavoured.
The four are available at retailers across the US: Lay’s Cheetos Cheese (7.75oz), Lay’s Doritos Cool Ranch (7.75oz), Lay’s Kettle Cooked Ruffles All Dressed (8oz) and Lay’s Wavy Funyuns Onion (7.5oz) for an RRP of $4.79. Lay’s Cheetos Cheese and Lay’s Doritos Cool Ranch can also be found in smaller 2.625 oz bags, along with Lay’s Kettle Cooked All Dressed in a 2.5 oz bag for $2.49.
Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Kettle Cooked Ruffles All Dressed are available while supplies last, while Lay’s Wavy Funyuns Onion flavoured potato chips are here to stay.