Naksha's Baked Collection
Naksha is continuing to stir the recipe kit market in the UK with the launch of two sweet-themed baking kits inspired by flavours of the Middle East.
Naksha’s Baked Collection allows home bakers to make creative sweet treats with luxe ingredients and easy recipe cards tapping into growing enthusiasm for world cuisine, convenience and light participation.
The collection consists of two options:
- Milk chocolate blondies with Lebanese tahini (and a sprinkle of salted sesame sugar)
- Dark chocolate fondant with Turkish coffee (and a cocoa cardamom dust)
The collection - developed in collaboration with Lidija Abu Ghazaleh, a UAE-based dessert chef and founder of Lidija’s Kitchen - are built around signature Middle Eastern ingredients: Turkish coffee, Lebanese tahini and cardamom.
“Our vision was authentic, carefully curated recipe kits from diverse culinary destinations using lesser known, off-the-beaten-track recipes and infusing specialist ingredients,” said cofounder Nisha Ramisetty.
“While there is a spectrum of savoury recipe kits, when it comes to sweet baked treats, there was little that was truly luxurious and unique - something one might want to take to a dinner party or treat their family.”
Naksha also teamed up with Engie Ezeldin, an Egyptian artist who swops time between Cairo and New York, to create packaging that enhances the overall Middle Eastern experience. Ezeldin’s imagery depicts warm and whimsical versions of Istanbul’s iconic Bosphorus and Beirut’s famous Raouche Rocks.
“Our first baking kit collection offers innovative flavour combinations with a small contemporary twist which celebrate the magical spirit of the Middle East,” added Ramisetty.
Naksha’s baking kits have already secured listings within Whole Foods UK, Harrods, John Lewis and Fenwick, along with wholesalers Cress CLF JD’s Food & Mahalo for an RRP of £12.99 (Milk chocolate blondie) and £10.49 (Dark chocolate fondant).
