Welch’s Fruit Snacks is going to the heart of the little-talked about parental practice of ‘stealing snacks from their little ones.
Sometimes It’s Not Stealing is a heartwarming and comical tale - narrated by Tony award winning actress Kristin Chenoweth - that playfully addresses the common phenomenon because, let’s face it, sometimes snacks - especially Welch’s Fruit Snacks - are too tempting to resist.
Many may relate: The book goes into a playful story with vibrant illustrations explaining “you might have heard your parents say, stealing is not ok,” with various snack-time shenanigans throughout, “but in one case, it is not a crime, stealing Welch’s Fruit Snacks isn’t bad, when the fruit snacks thief is Mom or Dad.”
This is the first-of-its-kind from Welch’s Fruit Snacks, focussed on the lesson of sharing by bringing a fresh perspective to what may seem like a mischievous act, helping children understand and accept their parents' occasional fruity heist. Afterall, why should kids be the only ones lucky enough to enjoy them all the time?
Starting 15 August, physical copies of Sometimes It's Not Stealing will be available for purchase from Welch’s, sold as a bundle alongside a 40-count box of Welch’s Fruit Snacks Mixed Fruit Variety for $29.99, while supplies last.
Additionally, a free e-book version can be downloaded by scanning the QR code on any box of Welch’s Fruit Snacks purchased.