As parents gear up for back-to-school season, General Mills’ corporate venture studio, G-Works, is targeting lunchtime with the launch of Yumble - the ultimate lunch delivery kit for kids.
Comprising collections of pre-made and shelf-stable lunches and snacks, delivered straight to your door, Yumble offers more than 2,800 ways for parents and kids to customise their lunch with a variety of mains and sides to choose from.
For Build-Your-Own offerings, parents simply pick what they want from each category (main and three sides), or choose from curated Ready-To-Go options like Pepperoni Pizza, Hummus & Dipper and PB&J.
Yumble also offers Snack Packs, which include multi-packs of Big G snacks like Annie’s Cheddar Bunnies and Pillsbury Soft Cookies, perfect for after school and on-the-go between activities.
Yumble was built to address consumer problems through innovation. In this case, three passionate parents at General Mills’ G-Works are on a mission to reduce stress for busy parents, by taking the prep work out of school lunches and making mealtime more enjoyable.
Yumble Build-Your-Own and Ready-To-Go Lunches are $5.99, while Snack Packs range from $3.99-$4.99, available online from Yumble Foods, both as a one-time purchase or on a subscription basis.