Innovation round-up February 2016
Go Ahead Cookie Bites and Pud Bakes (UK)
United Biscuits has extended its Go Ahead range in the UK with three new products to meet the demands of “weight-conscious shoppers who are looking for satisfying snacks they can enjoy without compromising on taste and flavor”. Two types of Cookie Bites - White Chocolate & Raspberry and Chocolate & Orange – will be available in packs of six at 99 calories a bag; while Pud Bakes launch in Cherry Bakewell flavor with further range extensions planned. The products feature the redesigned brand packaging that began to roll out in-store earlier this year.
