Innovation round-up February 2016
Doritos Mix (US)
Frito-Lay is aiming to reinvigorate the snack mix category with these two new products that combine shapes and flavors in one bag. Each mix contains four shapes - Doritos Triangle, Dinamita rolled tortilla, a twist and an open triangle – and four flavors. The Cheese Explosion mix comprises Nacho Cheese, Four Cheese, Jumpin' Jack Cheese and Spicy Nacho; while the Taco Explosion comprises Spicy Nacho, Sour Cream, Taco and Salsa. “Our consumers have told us they're seeking bold flavors and greater variety,” said Jeannie Cho, VP of marketing, Frito-Lay North America. Doritos Mix are now available in two sizes – a 3 oz bag with a suggested retail price of $1.49 and a 9.5-oz bag at $4.29.
