Innovation round-up February 2016
Ruffles All Dressed (US)
It’s been a busy month for Frito-Lay. In addition to new Doritos and Smartfood products, the PepsiCo division has brought Canadian favorite flavor All Dressed to its Ruffles brand. The flavor – described as salty, sweet and savory – was brought to the US for a limited period last fall and proved a hit – now they are back permanently. Ruffles All Dressed chips are sold in the US in two sizes: 2.6 oz with a suggested retail price of$1.49 and an 8.5 oz bag for $4.29.