Innovation round-up February 2016
Warburtons’ 140th anniversary (UK)
Warburtons, the UK’s biggest bread brand, is marking its 140th anniversary this month with the launch of new packaging featuring a gold flash on products including its Toastie loaf – the country’s best-selling loaf of bread. The gold flash coincides with the unveiling of a modernized pack design rolling out across Warburtons’ core range in 2016. The baker is also celebrating the occasion with a marketing and social media campaign that goes live in June.
