All news articles for August 2020

Whether baking it at home, ordering online or buying it at a bakery, it's definitely the week to indulge in cake. Pic: Nudge PR

Cake Week: ‘Romance is the icing, but love is the cake’

By Gill Hyslop

Renowned TV chef Julia Child couldn’t have penned the world’s passion for the soft, sweet, indulgent treat more aptly. BakeryandSnacks celebrates Cake Week (August 31-September 6) by examining what consumers really want when it comes to their favourite...

Get to know your customer through a digital loyalty scheme. Pic: GettyImages/Oleksandra Polishchuk

Guest article

Helping bakeries implement an effective loyalty scheme

By Gill Hyslop

Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...

Forget coronavirus ... are you ready to let your tastebuds trip to exotic lands?

News in brief

Ready for an armchair holiday with Lay’s?

By Gill Hyslop

With travelling on the back burner for now, Lay’s has unveiled four potato chip flavours that will whisk you away to an exotic location.

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