Guittard launches baking chips into Waitrose stores in UK

By Anthony Myers

- Last updated on GMT

Guittard's celebrated chocolate chips arrive in Waitrose in the UK this week. Pic: Guittard Chocolate Company
Guittard's celebrated chocolate chips arrive in Waitrose in the UK this week. Pic: Guittard Chocolate Company

Related tags Guittard Waitrose Baking

San Francisco Bay Area chocolate maker, Guittard Chocolate Company, is launching its celebrated, Fairtrade certified chocolate chips into premium grocer Waitrose stores in the UK for the first time, it has announced.

A favourite of the baking and chocolate world, it is the preferred chocolate of award-winning confectioners and bakers including Edd Kimber, Paul A Young, Benjamina Ebuehi and Lily Vanilli.

The listing marks the first time British consumers will be able to buy the premium chocolate from a supermarket.

Founded in San Francisco in 1868, the Guittard Chocolate Company remains the oldest continuously family-owned and operated chocolate making business in the United States and is run by the fourth generation Guittard president, CEO and chocolate maker Gary, with his daughter Amy and nephew Clark.

Cultivate Better Cocoa

Guittard’s mission to Cultivate Better Cocoa, means it engages with cooperatives and development partners to create comprehensive programmes that boost primary income streams by collaborating with farmers to improve and protect the unique flavour profiles of their cocoa.

The premiums it receives are directly allocated to supporting farm-level quality and flavour investments, gender equality, income diversification, health, nutrition, and agroforestry initiatives.

The two Fairtrade certified launch varieties of chocolate chips include the incredibly popular 31% cocoa Milk Chocolate Maxi, an extra-large milk chip that delivers smooth and creamy dairy notes with a classic chocolate flavour.

Guittard were the first company to launch milk chocolate chips into the US market in the early 1950s. Its 63% cocoa Extra Dark Chocolate Chips are an innovative, extra intense chip with subtle notes of vanilla, and perfect for a rich chocolate hit in baking.

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