Conagra capitalises on snack demand with plant expansion, new products

By Gill Hyslop contact

- Last updated on GMT

Conagra has rolled out a tasty lineup of launches of branded snacks. Pic: Conagra
Conagra has rolled out a tasty lineup of launches of branded snacks. Pic: Conagra

Related tags: Conagra Brands, Meat snacks, snackification, Slim Jim, Duke's, Orville Redenbacher, Snack Pack

Conagra Brands is ploughing $100m to expand its meat snacks processing plant in Ohio, along with the launch of a raft of new snacks to meet consumer demand.

The Troy-based facility manufacturers the Slim Jim and Duke’s Smoked Sausages branded products.

The expansion will add 63,000 square feet and include new packaging operations, new smokehouses and new drying rooms – anticipated to be completed by the end of the year. It is also expected to create more than 200 new jobs.

Summer launches

The Chicago-headquartered company also released a raft of new products inspired by the omnipresent snackification trend, which sees consumers tucking into several snacks throughout the day versus the once standard three meals a day.

“Consumers love snacks that are quick and tasty … and the latest snacking creations from Snack Pack, Orville Redenbacher’s and Slim Jim are sure to satisfy cravings with a range of delicious, on-the-go options,”​ said the company.

Over the summer, the company rolled out Orville Redenbacher’s Microwave Popcorn Made with Avocado Oil, Slim Jim Original N’ Cheese 10-Pack, Slim Jim Pork Rinds in two flavours: Squealin’ Hot and Hog Wild BBQ; and Snack Pack Mermaid Tropical-flavoured Pudding on US shelves.

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