According to Wendy Davidson, president of Kellogg’s Away From Home business, mealtimes can be challenging when families need to spend their time going back and forth to the hospital.
The multi-year initiative will provide cereal for 100,000 meals and snacks annually to the RMHC families while their children are receiving medical treatment.
“We are proud to play a part in bringing our brands to the families staying at Ronald McDonald House locations for years to come,” said Davidson.
“Together we can provide a taste of home and help families ease the burden during a stressful time when there is little time to eat.
“We know many RMHC Chapters are also experiencing challenges to volunteer programmes and cancellation of fundraising events due to the COVID-19 pandemic, so this partnership is more critical than ever.”
Sheila Musolino, president and CEO of RMHC, added Kellogg’s donation is a much-needed source to provide families with a healthy start to their day. In 2019, RMHC provided more than 2.6 million overnight stays to families with sick children, saving them over $935m in meals and lodging costs.
Through a global network of over 250 Chapter in 65 countries, nearly 490,000 volunteers help families are fully supported and actively involved in their children’s care.
“Kellogg’s Away From Home and RMHC share a commitment to providing resources and support to families around the world, so they can stay near their child during treatment for an illness or injury at a nearby hospital, often in a city far from home,” she said.
The cereal donation is an extension of Kellogg’s Better Days programme, which supports hunger relief and ensures families get access to nutrition. With the support of numerous organisations around the world, the programme has donated more than 2.5 billion servings of food to people in need since 2015 and nearly $17m in food and funds to COVID-19 hunger relief efforts.