Walkers Queen’s birthday potato chips (UK)
PepsiCo’s UK potato chips brand Walkers is marking the 90th birthday of Queen Elizabeth II with two limited-edition flavors.
The new additions - inspired by popular traditional British dishes - are Beef & Horseradish, and Chicken & Stuffing. They are available from this month in six-packs with artwork featuring imagery of the uniforms of the Beefeater guards and the Queen’s Guard.
Walkers is backing the launch with social media including video content featuring a royal parade with a funky twist.
“The Queen’s birthday is expected to be a huge event on the local calendar this year,” said PepsiCo marketing director Thomas Barkholt. “It is a significant opportunity to engage with consumers and celebrate British pride.”