Kellogg breakfast and snacks NPD (US)
Kellogg this month unveiled a raft of new breakfast and snacking products as it looks to tap key consumer trends including demand for protein and ancient grains.
Rolling out to retailers now and throughout the spring, the new line-up includes Raisin Bran granolas, limited-edition Rice Krispies and Cheez-It sandwich crackers.
For full information on the products see here.