News & Analysis on the Bakery and Snacks Industries
Mrs Crimble’s gluten-free Madeleines (UK)
By Vince Bamford
- Last updated on
Free-from bakery brand Mrs Crimble’s marked the UK’s Coeliac Awareness Week (which ran from May 9 to 15) with the launch of new products including “authentically French” Classic Madeleines and Chocolate Madeleines, priced from £2.50 ($3.60) for a six-pack.
The company has also extended its line-up with Lemon Cookies that are priced 69p ($1) for two.
Founded more than 30 years ago, Mrs Crimble’s products are sold in a wide range of UK retailers and are exported to the US, Canada, Australia and New Zealand. The company says one of its top-selling products - Choc Macaroons - are eaten every second worldwide.