KP Snacks’ Golden Hoops (UK)
KP Snacks has this month extended its Hula Hoop brand with these baked snacks that it describes as containing 30% less fat than standard crisps. They are sold in six-bag multipacks in Cheese, Salt & Vinegar and Sour Cream & Chive flavors, priced £1.70 ($2.46), as well as a 50g Cheese-flavored pack at 69p ($1).
“As people continue to focus on healthier lifestyles and seek alternative snack options, our Golden Hoops offer a more permissible option,” said KP Snacks marketing head Vijay Bhardwaj.
The launch is being supported with a marketing campaign including a new TV commercial this summer.