Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences...
The Kellogg’s mega snack brand has devised an ingenious new use for its iconic tube packaging, hoping to become a strategic ally for the growing gaming community.
The Kidney Garden Spider bears an uncanny resemblance to the Pringles logo – sparking a mission to get the arachnid community to officially recognise it as the Pringles Spider.
Comedian Iain Stirling has partnered with the Kellogg’s snack brand to search for one lucky individual who will be transformed into a non-playable character (NPC) in a video game and be paid £20,000 for the privilege.
The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...
Several snack producers have stepped up to celebrate and support the LGBTQ+ community; numerous are hitching their ride on the fast-moving plant-based bandwagon; Bridor is showcasing its skills with exquisite croissants; and Kellogg’s Cheez-Its is conjuring...
Consumers are happy to pay a premium to get what they want – whether that’s health benefits, sustainability, locality or convenience – evident of the outstanding product launches that made the grade for NielsenIQ BASES’ 2021 Breakthrough Innovation Report.
Pringles, Cheryl’s Cookies, Harry & David, The Popcorn Factory and Wolferman’s Bakery gear up for the spookiest time of the year, We Love Purely plantain chips makes a noise about its HFSS-compliant status and Wholey Moly’s adds another new low-sugar...
Pringles is embracing the summer heat with a sweet and spicy variant, along with the chance to win a tropical escape to either Hawaii or Mexico; Kettle Brand is also kicking off summer with some new flavours; Kellogg’s Special K has partnered with Black...
Kellogg Europe has invested a total of €140m in its European Pringles factories since November 2019 to meet the growing appetite for the iconic snack across the region.
Nim’s Fruit Crisps is harvesting the goodness of Pink Lady apples; Livwell rolls out a Nutritional Yeast variant for its vegan fans; and Dr Oetker combines science with baking to get kids creating in the kitchen.
According to Pringle maker Kellogg, the Bring Bank Scheme will allow fans of its potato chips to return the iconic tubes to be recycled into something new.
Kellogg is ploughing €30m ($39.7m) into revamping its Pringles plant in Belgium to keep up with EMEA demand, as well as to make production more sustainable.
Kellogg Company – which makes Pringles, Cheez-Its and Pop-Tarts – is expecting organic net sales to fall by about 1% in 2021, compared with a growth of 6% in 2020.
Pringles turns up the heat, the Great British Porridge Co. adds much-needed cheer to Christmas, Ginger Bakers allows coeliacs to celebrate and Frank Dale ensures this year’s [muted] party still dazzles.
Pringles says its Passport Flavours potato chip series - featuring London Fish and Chips, and New York Cheeseburger editions - are finding favour in Asia, as the firm seeks to banish the blues caused by travel restrictions.
Committed to disrupting the status quo, the Movember Founder is changing the face – quite literally – of men’s health on a global scale, raising funds for breakthrough research and support projects focused on mental health and suicide prevention, prostate...
Kellogg UK is taking its move to improve the recyclability of the iconic Pringles tube a step further, entering into a five-month trial with Tesco to collect cartons at in-store recycling points.
The Kellogg’s brand has signed a year-long partnership with leading men’s health charity Movember, the first time it has supported a charity cause in the UK.
The Kellogg’s brand is trialling a tube made of recycled paper – which is widely recyclable – in the UK, which ‘will shape what the Pringles can of the future could look like’.
Pringles and pladis have upped the flavour stake ante with two new offerings, Sainsbury’s is championing Pep & Lekker’s Seed Snacks, Barnana continues to upcycle ‘imperfect’ fruit and Bakedin gets boozy with its kits.
A complaint concerning an advertisement for Kellogg’s-owned Pringles on Joe Wicks’ Body Coach YouTube platform has seen the food major cut all adverts from the channel.
Come Sunday (February 2, 2020), the living rooms of Americans will be invaded by slick, Hollywood-style Super Bowl commercials, designed to be debated long after the final touchdown is scored. We check out why and how some of the US’s biggest snack producers...
Kellogg’s has taken another step in its drive to help families make better choices in the morning; French pâtissier Tipiak has launched a selection of Mediterranean canapés on the UK market; and SkinnyDipped Almonds is kicking off 2020 with a vegan offering...
Consumer demand comes strongly into play as we head up towards Christmas, with Kellogg’s focusing on fibre and convenience, PepsiCo ramping up its Smith’s potato chip flavour down under and celeb chef Paul Hollywood’s Ready to Bake bread roll packs downsizing...
‘Tis the season to be jolly – and we’ve scoured the shelves to find out what’s hot to warm the soul during these chilly winter months. Producers are upping the ante with bold flavour punches, guilt-free indulgences and treats for consumers with gluten...
The Keebler deal with Ferrara Candy Co. closed in late July, dropping net sales by 3%, but steady growth in snacks around the world kept organic sales afloat.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
This edition of our product roundup features a cornucopia of punchy flavors, from adventuresome craft beer cookies to ultra-delish Godiva baked creations to quirky flavored nuts.
Pringles has tapped into the Indian consumer's love for cricket to bowl over a Guiness World Record for creating the ‘largest sentence made with packaged food.’
The Kellogg Company has announced a reorganization plan for its European business, aimed to simplify the organization, increase efficiency and enhance key processes.
A decrease in breakfast cereal sales and a product recall for RXBar – initiated ‘out of an abundance of caution’ – have impaired Kellogg’s first-quarter earnings.
Kellogg Company is just one of several major corporations taking measures to withstand the backlash should the UK leave the European Union without agreeing to trade terms.
According to Snac International, Americans purchase more than 80 million pounds of savory snacks in the week leading up to Super Bowl Sunday, which would need more than 1,000 18-wheel trucks to transport. Likewise, it’s a show winner for big food to punt...
As we count down the days to Christmas and 2019, we've scoured the shelves to find delicious and healthy treats to enjoy during the holidays and into the new year.
Supermarket shelves are certainly groaning under the horde of delectable goodies for the festive season, but bakery, cereal and snack producers are already lining up a sway of new products for the New Year – BakeryandSnacks scouts out the latest offering.
BakeryandSnacks spoke to Richard Pink, MD of Pink Key Licensing, about the power of heritage and how brand licensing can capitalize on it to take brands into places where the brand itself cannot go.
The Pringles and Rice Krispies maker said it is redesigning its North American organizational structure and is exploring the sale of its cookie and fruit snacks businesses to focus on products with faster-growing sales.
From Pringles’ Pumpkin Pie potato chips to Bee International’s new patented Link & Lock system to Gluten Free for You and Me’s Christmas cake mix, BakeryandSnacks has scoured the shelves to find a selection of seasonally inspired products being released...
The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.