Europe’s €140 million love for Pringles

By Gill Hyslop contact

- Last updated on GMT

'The Pringles brand is all about sharing experiences and having fun together with family and friends'.
'The Pringles brand is all about sharing experiences and having fun together with family and friends'.

Related tags: Kellogg Europe, Pringles, Special K, sustainable

Kellogg Europe has invested a total of €140m in its European Pringles factories since November 2019 to meet the growing appetite for the iconic snack across the region.

The snack giant has ploughed €110m into accommodating a new manufacturing line at its Kutno facility in Kutno, Poland, which will increase production by 34%, meaning a further 120 million cans of Pringles will be produced annually.

Originally expected to be completed by May 2021, the high-speed line is fully operational a month ahead of schedule. It uses the latest food production technology and is environmentally friendly. The  state-of-the-art, sustainable design requires less heating and other infrastructure in the factory. This increased efficiency will also help reduce food waste.

The Pringles factory – located in the Lodz Special Economic Zone (SEZ) – was built in 2008, originally to produce Special K. Production of Pringles began in 2014. Currently, Kellogg Europe is the biggest investor in the Lodz SEZ, having invested more than €330m since 2008 and creating 550 jobs.

Pringles Kutno 1
Kellogg Europe's Pringles plant in Kutno.

Growing demand for Pringles

The company is also spending €30m to make its factory in Mechelen, Belgium, more sustainable. Work on the upgrades will begin later this year.

“I’m very happy that we can meet the growing demand from Pringles customers and consumers,”​ said Dave Lawlor, president of Kellogg Europe.

“Our investment in both our Belgian and Polish operations shows our commitment to driving our Pringles brand across the European region. Completing the new, most efficient and sustainable Pringles line yet in our Polish factory ahead of time in the middle of the pandemic is a great achievement, and I’m very proud of the team and the business for reaching this point so soon.

“The Pringles brand is all about sharing experiences and having fun together with family and friends, something I hope more of us will be able to enjoy in the near future.”

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