Kellogg ramps up production to cope with Europeans love for Pringles
According to the breakfast cereal and snack giant, the installation of a fourth high-speed line will increase plant capacity by 34% to produce 60,000 tons of Pringles per year.
The facility – which opened in 2008 to originally produce Special K – is located in the Lodz Special Economic Zone in the town of Kutno. The Pringles manufacturing line was added in 2014. Kellogg’s presence in the zone has added more than 440 jobs to the local economy.
The new manufacturing line in the 21,000m2 Kutno plant is expected to be active by May 2021 and will create an additional 100 jobs.
“We know that consumers love Pringles and we are seeing continued growth for Pringles across all of our core markets in Europe,” said Dave Lawlor, president of Kellogg Europe.
“This investment means that we’ll be able to increase production of our food to meet the increasing demand we're experiencing. This is great news for Kellogg, great news for Pringles fans everywhere and great news for the team here in Kutno.”
The significant investment shows Kellogg’s commitment to the community, in which it is actively involved, providing donations and funding for local charitable organisations, including The Kutno Foodbank.
According to Statista, revenue in the potato chips segment in Europe amounts to over $11bn in 2019 and the market is expected to grow annually by 2.8% between 2019 and 2023.
In comparison, the snack enjoys the highest revenue from the US at over $16.7bn in 2019.
The average per capita consumption in Europe stands at 1.6kg, generating around $13 per person.