Product showcase 2021: Nim’s courts a lady, Livwell embraces ‘nooch’ and Dr. Oetker encourages kids to create slime

By Gill Hyslop

- Last updated on GMT

What's on shelf this month that will get your tastebuds tingling? Pic: GettyImages/Kolonko
What's on shelf this month that will get your tastebuds tingling? Pic: GettyImages/Kolonko

Related tags Nim's Livwell Emporium Dr oetker Pringles Jacob's Country Archer Nonni's Foods Scotty's Warburtons Nature's Eats

Nim’s Fruit Crisps is harvesting the goodness of Pink Lady apples; Livwell rolls out a Nutritional Yeast variant for its vegan fans; and Dr Oetker combines science with baking to get kids creating in the kitchen.

Pink lady

Nim’s Fruit Crisps has joined forces with Pink Lady to turn its apples into a ‘food on the move’ option that is healthy and one of your five a day.

The Kent-based snack producer gently air-dries the apple slices, which means much of the nutritious goodness and sweetness – which comes from being grown in 200 hours of sunshine – is retained, along with a great crunch.

A Pink Lady apple is the first to blossom on the tree and the last to be harvested by hand and only the very best pass the rigorous inspection tests to receive the Pink Lady classification. This time on the tree helps the apples to develop their unique fizz, distinctive blush, sweet flavour and crunchy texture.

Pink Lady apples are also packed with goodness – they are a natural source of energy and a single apple supplies a quarter of the recommended daily vitamin C. In addition, they contain boron to keep bones strong, while the pectin helps the body digest food more efficiently.

“This is a partnership made in heaven. Pink Lady are the best apples in the world and we make the best crisps, what could be better?”​ said Nimisha Raja, founder of Nim’s Fruit Crisps.

“They are wonderfully sweet and have the perfect texture for making the perfect crisps and our panel of tasters have been blown away with the crunch, the flavour and the fact they offer lots of nutritious benefits.

“These will be a real ‘impulse/food on the move’ buy and will be available in single serve packs, share bags and in Nim’s Kids. I can see a time when packs are available on every till point in the country, from independents to all of the major supermarkets in the UK and overseas.”

Pink Lady pack and share bag

Nim’s – which received the Queen’s Award for Innovation last year – currently offers 10 different fruit and vegetable crisp varieties, ranging from Pineapple & Kiwi and Melon & Orange to Beetroot & Parsnip and Peppers & Courgettes.

'Nooching' up to you


Australian snack producer Livwell has again developed great tasting snacks for the growing number of vegan consumers.

Cheezy Nooch Wholepops are a wholegrain snack made with Nutritional Yeast, which is known by vegans as ‘nooch’.

While the nooch provides a good source of protein, it also contains a high level of vitamins, minerals and antioxidants. Studies suggest that nutritional yeast may help protect against oxidative damage, lower cholesterol and boost immunity.

Alongside the rollout of Cheezy Nooch is the launch of Wholepops Turmeric, Wholepops Beet and Wholepops Matcha in fresh, eye-catching packaging.

The products are launching in local independent supermarkets and health food stores across the country.

Clean label snacking


Country Archer Provisions – formerly Country Archer Jerky Co. – has rolled out a spicy new grass-fed beef jerky variety, Fuego, as well as 12-inch Footlong Meat Sticks – each packed with 15g of clean label protein – available in Original, Teriyaki and Fuego.

Expanding the portfolio for C-stores, Country Archer’s Fuego Beef Jerky was created to meet a growing trend for spicy flavours, made with a blend of red and white pepper, chipotle chillies and chilli powder.

Like all Country Archer products, the Fuego and Footlongs are crafted with gourmet cuts of USDA-inspected 100% grass-fed, pasture-raised beef; all-natural and antibiotic-free pork; and are free of artificial preservatives, nitrates, nitrites, MSG and gluten.

“Many convenience shoppers are no longer looking for just a quick on-the-go bite: They’re seeking healthier choices,”​ said co-founder and CEO of Country Archer Provisions, Eugene Kang.

“We wanted to combine our strength in ingredient integrity with flavours and formats that are driving category growth in the C-store channel by delivering options that speak specifically to the unique needs of this shopper. In an age where our world is increasingly connected, the need for sustainable snacks is increasing and helping to drive healthier lifestyles. We are always continuing to listen and adapt our portfolio to fill a void and provide solutions to the ever-evolving consumer.”

The Fuego Beef Jerky comes in 2.5 oz. pouches with an RRP of $6.99, while Footlongs are available in 1.8 oz. individually wrapped sticks with an RRP of $3.49, available at select convenience retailers across the US.

Regionally inspired


pladis is celebrating flavours from across Great Britain with a trio of limited edition variants from its £73m Jacob’s Mini Cheddars brand. 

The flavours – Ploughman’s Cheshire Cheese, Strathdon Blue Cheese and Dragon’s Breath Chilli Cheddar – spotlight different regional cheeses from England, Scotland and Wales.

Each varies in strength – from the relatively mild option of ploughman’s and the sharp twang of blue cheese, all the way up to the heat of chilli cheddar.

“By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste,”​ said Christopher Owen, marketing controller at pladis UK&I.

“The findings of strong consumer testing make us feel confident that the range will be well-received by shoppers and these new additions will give consumers, including our target younger audience, a moment of cheeky cheesy pleasure with every bite.”

The introduction of the range is accompanied by a brand redesign, including a refreshed brand logo, increased focus on its ‘baked with real cheese’ message, plus the addition of more warmth, modernity and food cues.

The cheesy trio also includes a novel logo update on the Strathdon Blue Cheese and Dragon’s Breath Chilli Cheddar packs, swapping ‘Mini Cheddars’ for ‘Wee Cheddars’ and ‘Cheddars Bach’ to showcase the flavours’ regional roots.

The range launched into Tesco at the beginning of April, to be followed by a roll out to other  retailers, in multipacks containing six individual 25g bags for an RRP of £1.79. Packaging is recyclable through pladis’ partnership with Terracycle.



The flavour masters at Pringles have given one of America’s iconic snack foods a crispy makeover.

Pringles Wavy Deep Fried Pickle brings all the pickle-licious, batter-coated flavour of the restaurant classic into an easy-to-eat crisp.

Each bite boasts a thick, wavy texture to deliver a craveable flavour. It also adds an acidic and sour level to your favourite Pringles Flavour Stack, such as the Fried Pickle Cheesy Ranch Stack: Pringles Wavy Deep Fried Pickle, Pringles Cheddar Cheese and Pringles Ranch.

“The Pringles brand prides itself in delivering insanely accurate flavour combinations that are both familiar and delicious,”​ said Gareth Maguire, senior director of marketing for Pringles.

“With the debut of Pringles Wavy Deep Fried Pickle, fans can experience their favourite, iconic fried appetizer flavour in an entirely new, easy to snack form. Paired with other Pringles staples, these snackable, stackable crunchy crisps are an absolute must-try.”

The limited edition Pringles Wavy Deep Fried Pickle is available exclusively at Dollar General stores across the US from April, while supplies last.

Spring tea


Nonni’s is celebrating spring with three new variants.

Nonni’s Cinnamon Streusel Biscotti features real cinnamon with an oatmeal streusel topping dipped and drizzled with gourmet white icing. At only 110 calories per serving, each light and crunchy cookie is made with the highest-quality, real ingredients and individually wrapped for freshness.

Nonni’s Limoncello Biscotti will wake up your tastebuds with its zesty lemon tang, drizzled in gourmet white icing. The individually-wrapped cookie contains only 110 calories and is made with the highest-quality, real ingredients.

Nonni’s beloved line of THINAddictives is expanding with a Lemon Blueberry variant that is filled with the antioxidant-packed berries and almonds.

The new biscuits are rolling out in retail outlets across North America, for an RRP of $3.99 each. A portion of the proceeds for all lemon treats go toward fighting childhood cancer, through a partnership with Alex’s Lemonade Stand.

Pizza perfect


Following the success of its Keto Bread Mix – launched online in December – Scotty’s Everyday has added a zero-net carb, gluten-free and no nut flours Keto Pizza Crust Mix to its family of products.

“When we first launched the Keto Bread Mix, we received a lot of requests to provide instructions on how to make a pizza crust with this mix,”​ said food scientist and nutrition expert Scotty.

“We came up with one and shared it out. We thought it was good, but we knew we could do better.”

Baking comfort foods has become a popular way of handling stress during the pandemic and Scotty’s expects the trend to continue.

“What’s more comforting than pizza? But who wants all of the carbs and the guilt that go with it?” ​said Scotty.

Scotty’s Everyday Keto Pizza Crust Mix is keto friendly, zero net carbs per slice, gluten-free, non-GMO and made without nut flours. It is also easy to make.

“There’s no kneading and no fuss. Just add yeast, oil and water; mix, let it rise, roll out, add your favourite toppings, and bake.”

The mix can also be used to make a wide variety of keto friendly baked goods like focaccia, garlic knots, soft pretzels, and calzones.

Available online and on Amazon for an RRP of $11.99.

Power to the pitta

Warburtons 3

Warburtons – the UK’s largest bakery brand – has introduced Easy to Fill White and wholemeal Soft Pittas to its portfolio.

Each pitta has been carefully baked to create a soft texture that is delicious served both cold or toasted with a host of fillings.

The Soft Pittas are tailored to suit any mealtime occasion, at home or on the go, ready for the mid-week madness or a mouth-watering lunch during a sunny weekend.

Darren Littler, innovation director at Warburtons, said, “We’re delighted to introduce the new Easy To Fill range of White and Wholemeal Soft Pittas into our portfolio. The new product is practical for quick and tasty lunches at home or on the go, thanks to a soft texture that opens without falling apart. With it’s easy to fill centre, you can get creative with different recipes suited to all mealtime occasions.”

The pittas are rolling out in major retailers across the UK for an RRP of £1 for a pack of five.

Go nuts!


Original Nut Flour and Nutchos maker Nature’s Eats has introduced a limited edition line of all natural nuts named after the King of Rock, Darryl DMC McDaniels.

D’z Nuts will be available to purchase on Nature’s Eats website for a limited time in six different varieties, including Raw Whole Almonds, Spicy Sriracha Cashews, Deluxe Unsalted Mixed Nuts, Raw Unsalted Cashews, Salted Roasted Cashews and Raw Shelled Walnuts.

The new range has no preservatives and will be available in 7oz convenient reclosable bags.

All D’z Nuts profits will be put toward a notable cause and donated to Darryl DMC McDaniels’ chosen charities the JMJ Foundation and Felix Organization.

“The Felix Organization and The Jam Master Jay Foundation appreciate what Nature’s Eats is doing to support our missions. It can be ‘nuts’ out here for the children and the youth, and it’s great when people come together to make it better for the lives of these kids,”​ said McDaniels.

A limited run of 1,000 co-branded bags has been created for the charitable collaboration at an RRP of $9.99 and will be exclusively sold on the Nature’s Eats website for the month of April while supplies last.

It’s slime time

Dr Oetker 3

Dr. Oetker has added a third variant to its Spectacular Science! cupcake mixes. Stretchy Slime follows the success of its Crazy Colour Changing Icing and Squashable Jelly Bubbles.

The combination of baking and science creates an engaging family activity with some incredibly delicious results. Budding bakers and science geeks can now learn the process of gelatinisation and how liquids and solids react to create stretchy slime with the new Spectacular Science! Stretchy Slime Mix. While the science is happening, 12 tasty cupcakes are being baked, ready to decorate, meaning the kids can stretch their imaginations to create some slimey treats.

Each baking kit provides the ingredients required alongside an exciting learning activity sheet to guide families through the journey and teach them the fun science behind it. The only extras required are margarine, milk, eggs and water.

“We loved the reaction to our Crazy Colour Changing Icing and Squashable Jelly Bubble and we wanted to expand the range by throwing some slime into the mix,”​ said Jen Brown, head of marketing, Cake & Dessert at Dr. Oetker.

“Baking can be so much fun and these Spectacular Science! Mixes add an extra special fun-factor into the experience. We’ve combined science and baking in one product by allowing families to create their very own slime which can then be used to decorate the cupcakes, making it simple for parents to pass on key skills and scientific know-how to the kids. We’re really excited to see how people get on with our brand new slime variant and look forward to seeing their colourful, cupcake creations.”

Dr. Oetker Spectacular Science! Mixes: Stretchy Slime has rolled out in Asda for an RRP of £2.50.

The UK home baking brand has also rolled out Chocolatey Caramel Crunch sprinkles that will add a layer of indulgence and premium finish to any bake. Available from Asda for an RRP of £2.00.

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