Pringles’ moustachioed mascot addresses the ‘elephant in the room’ with Movember partnership

01-Oct-2020 - Last updated on 01-Oct-2020 at 13:19 GMT

Pringles' moutachioed mascot - Julius Pringles (or Mr P.) - wants to get men talking about their health. Pic: Pringles

The Kellogg’s brand has signed a year-long partnership with leading men’s health charity Movember, the first time it has supported a charity cause in the UK.

According to Pringles, Movember’s work to encourage men to talk about their mental health – traditionally a taboo subject – fits snugly with the brand’s ethos that is centred around socialising, sharing and coming together, be it, these days, virtually or physically.

The alliance is positioned around the message ‘Pop, Share, Chat’, focusing on the way that a can of the popular potato crisps can help start a conversation.

In-store activation kicked off last month in 800 Tesco outlets across the nation, encompasses the fun of the brand, while encouraging open and honest conversations on mental health.

Spread the word

“Movember is an incredible cause and the work it does to support men all over the world is second to none,” said Rebecca Worthington, Pringles UK activation brand lead.

“We’re very excited to work with them as Pringles’ first charity partner and are looking forward to doing our part in driving important conversations around people’s mental health.’’

Anne-Cecile Berthier, country director, UK and Europe at Movember, added, “Movember is delighted to have partnered with Pringles for the first time.

“We are excited that Pringles and its moustachioed mascot are helping us to spread this important message.”

Over the year, Pringles will donate a minimum of £75,000 to Movember Europe to fund some of its innovative work in mental health.

The charity raises funds to deliver breakthrough research and support programmes that disrupt the status quo of men’s health on a global scale. Millions have joined the movement, helping fund over 1,250 projects focusing on mental health and suicide prevention, prostate cancer and testicular cancer.

It also works to encourage men to stay socially connected and be more open to discuss their health and significant moments in their lives.

Movember Conversations, for example is an interactive tool that offers practical guidance on how to support men who might be struggling with this, with practise questions and responses designed to give them confidence to approach difficult conversations.

The charity’s vision is to have an everlasting impact on the face of men’s health.