Pringles' sweet crisp flavors will capitalize on the UK Christmas snack rush and a growing consumer curiosity for flavor experimentation, says analyst.
THE BIG INTERVIEW: KELLOGG ASIA PACIFIC PRESIDENT – PART II
Pringles brand awareness is varied across Asia Pacific but commercial innovations like seasonal marketing and in-store promotions should deepen traction, Kellogg’s Asia Pacific president says.
Japanese food major Morinaga who secured the sales rights for Pringles in Japan should tap into the imports trend and push original US flavours on the market, not Japanese imitations, an industry source says.
Cereal giant, Kellogg, has sealed its buy-out of Pringles for US$2.7bn, set to triple international business and stack it into second place on the global snacks market.
Kellogg’s $2.7bn deal to acquire Procter & Gamble’s Pringles will significantly boost its global snacks presence and open existing products up to new markets, according to analysts.
The Ukraine has followed US, UK and German authorities by OKing Diamond Foods €1.6bn takeover of the Pringles business from Procter & Gamble that will make it the second biggest snack maker globally after PepsiCo.
A UK Court of Appeal decided on Wednesday that Pringles are crisps after all and therefore the snacks are liable for the 15 per cent Value Added Tax (VAT).
Despite today's overarching trend towards new and exotic flavours, when it comes to crisps, traditional flavours like cheese & onion and ready salted are best, generating strong sales and bolstering growth for snack makers despite the challenging...
UK retailer Marks & Spencer has won a protracted legal battle against the VAT office that had classified its marshmallow teacakes as chocolate biscuits.
Following last week's collapse of British snack maker Golden
Wonder, more than 60 prospective buyers have approached the
administrators hoping to acquire the rights to some of Britain's
most well known crisp brands.