Cereal & Cereal Bars

The Free From sector is showing no signs of letting up.

Special edition: 'The rise of free from'

The unprecedented rise of free from

By Gill Hyslop

The free from sector was conceived for – and remains vital to – millions of consumers who deal with allergies, intolerances and related conditions, but today, the movement has evolved into something far more complex encompassing a host of consumer interests...

Morleys has developed a breakfast muesli with SlimBiome, a patented weight management technology. Pic: ©GettyImages/margouillatphotos

Muesli that promotes weight loss to be rolled out in UK

By Gill Hyslop

Specialist ingredients supplier John Morley Foods has signed an agreement with OptiBiotix Health to exclusively manufacture and supply muesli breakfast products containing OptiBiotix’s SlimBiome weight management technology for the UK market.

Pic: ©GettyImages/Bet_Noire

Salmonella outbreaks

Kellogg cereal linked to Salmonella outbreaks across the US

By Douglas Yu

Kellogg has recalled Honey Smacks after the Centers for Disease Control (CDC) found the cereal product is linked to Salmonella outbreaks in 31 US states, leading to 24 people being hospitalized.

Post Consumer Brands is releasing a raft of new breakfast cereals for summer. Pic: Post Consumer Brands

Post premiers new cereals

By Gill Hyslop

Post Consumer Brands is releasing a slew of new and old favorites this month, including a first of its kind ice cream themed cereal, a spinoff from Honey Bunches of Oats and the return of the original Honeycomb, among others.

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