Muesli that promotes weight loss to be rolled out in UK

By Gill Hyslop

- Last updated on GMT

Morleys has developed a breakfast muesli with SlimBiome, a patented weight management technology. Pic: ©GettyImages/margouillatphotos
Morleys has developed a breakfast muesli with SlimBiome, a patented weight management technology. Pic: ©GettyImages/margouillatphotos

Related tags Breakfast cereal Health Weight loss Snack bars Gut health Chromium Fiber Prebiotic

Specialist ingredients supplier John Morley Foods has signed an agreement with OptiBiotix Health to exclusively manufacture and supply muesli breakfast products containing OptiBiotix’s SlimBiome weight management technology for the UK market.

Morleys spent the past six months developing a range of muesli products containing SlimBiome, a patented combination of natural ingredients developed by scientists.

SlimBiome recently won the award for Weight Management of the Year at Vitafoods.

The breakfast products will be added to OptiBiotix’s GoFigure range of shakes and snack bars, and will be sold as own label products to major retailers or as product line extensions to existing brands.

According to Simon Brown, Morley’s MD, the company plans to launch single serving muesli pots, as well as the standard bagged format.

“This is an exciting development and a range like this has not been done by anyone else. Mueslis are healthy, but now we’re creating a muesli-plus, something that will help people control mid-morning snacking urges by making them feel fuller for longer,”​ he added.

“Not only that but SlimBiome, as a prebiotic, is good for healthy gut bacteria.”

Energy and passion

Stephen O’Hara, CEO of OptiBiotix, added: “We chose Morleys due to their reputation as one of the UK’s leading suppliers of specialist ingredients and the energy and passion they have shown in developing a wide range of muesli products containing SlimBiome over the last six months.

“We believe working with similar partners around the world provides the best opportunity of meeting the requirements of major retailers and global brands who are looking to develop healthy products to meet growing consumer demand.”

SlimBiome is a hunger-free weight management system developed with research from Reading, Liverpool and Sheffield universities, under the guidance of Prof Jason Halford, Prof Bob Rastall and Dr Sofia Kolida.

SlimBiome contains glucomannan, a soluble-type of fiber that forms a gel-like mass in the stomach when hydrated to induce satiety, as well as chromium that enhances the action of insulin, promoting the breakdown of sugars and fat in the body.

It promotes the feeling of fullness, helps burn calories by promoting a healthy metabolism and maintains blood sugar levels to prevent overeating.

Consumer studies show an average weight loss of 2-3lbs per week and reduced calorie intake of >20% with lower levels of cravings.

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