July 2018 NPD: African superfood energy bars, limited edition Jurassic Park Frosted Flakes and pudding in a cup
African super boost
Africa-inspired health food brand Aduna is launching a range of Superfood Energy Bars made from dried fruit and nuts and powered by nutrient-rich African superfoods.
Aduna Superfood Energy Bars are 100% natural and contain no added sugar, preservatives, additives, gluten- or dairy-ingredients.
Each bar is a source of fibre and at least two vitamins and minerals.
The line-up includes Banana Boost with Baobab Superfruit, Berry Bite with Hibiscus Superflower and Choc-Orange Burst with Raw Cacao
The 40g bars will roll out in Holland & Barret stores in the UK from August for a RRP of £1.89 ($2.49).
Founded in 2012 by Nick Salter and Andrew Hunt, Aduna is an Africa-inspired health food brand and social enterprise. Wherever possible, the company sources its ingredients directly from small-scale producers in Africa, for example, 850 Ghanaian women are receiving sustainable income flows through Aduna’s baobab supply chain, enabling them to provide basic needs for their families.
Finnish better-for-you brand takes on China
Brand owner Rasio’s Elovena range of healthy products is being rolled out in China through e-commerce.
The company has signed a partnership deal with K Group to enable Chinese consumers buy Elovena snack biscuits and instant porridges online.
Seven Elovena products will be available online, including three snack biscuits and four instant porridges.
Raisio’s export manager Jukka Vainionpää said Raisio’s naturally healthy and safe foods are ideally suited to the needs of Chinese consumers.
I’m a Jaffa fan!
Pladis is releasing a limited edition Lemon & Lime Jaffa Cakes in the UK.
According to the company, recent research conducted by McVitie’s showed that 92% of the British population call themselves Jaffa Cake fans.
With the new addition to the product range, the company is hoping to entice a growing, younger audience, along with loyal fans of the classic orange Jaffa Cakes.
Pladis partnered with design agency Anthem International to create the packaging for the new flavor.
Available on a limited 12 month run across the UK, the new flavoured Jaffa Cakes will be sold in single packs only, with an RSP of £0.99 ($1.30) for grocery and PMP of £1.00 ($1.31) for convenience.
Invite T-Rex for breakfast
Kellogg’s has teamed up with Universal Studios to release two limited-edition collector’s boxes of Frosted Flakes and Keebler Fudge Stripes cookies.
Consumer can watch a five-minute promo of behind-the-scenes footage from the making of Jurassic World: Fallen Kingdom on a 7-inch digital screen with 1024-by-600 resolution housed on the box.
Free movie tickets to Jurassic World: Fallen Kingdom and themed-popsicle molds are also available in select cereal packages.
Kellogg has produced only 200 boxes, which can be found on Amazon for $25 each.
Clif Bar has introduced three new items, including its first cereal product.
The Clif Energy Granola cereal comes in four flavors – Blueberry Crisp, Cinnamon Almond, Cocoa Almond and White Chocolate Macadamia Nut – and is crafted in large clusters that include a pea protein for extra crispness
The other two new products — Clif Fruit Smoothie Filled Energy Bars and Clif Sweet & Salty bars —are also ‘crafted with purpose, providing nutrition to deliver energy’, according to the company.
Me and Miss Jones
Miss Jones Baking Co. is bringing the trends of snacking, convenience and immediate, individual consumption to the organic baking aisle with a range of single serve Desserts-in-a-Cup.
The products are crafted in microwavable cups that take just 30-40 seconds to bake and contain 150-250 calories each.
Available in three varieties, including Cake-in-a-Cup (Vanilla, Warm Double Chocolate, Confetti Pop and Chocolate Chip); Cookie-in-a-Cup (Gooey Chocolate Chip); and Brownie-in-a-Cup (Fudgy Brownie).
These new offerings stay true to the Miss Jones Baking Co. promise of organic ingredients that are free from GMOs, artificial flavorings and dyes.
Currently available online at MissJones.co and Amazon Prime, and through Whole Foods and other select retailers for a RRP of between $1.99 and $2.49.
Save food: snack a Yappah
Tyson Foods has launched a high protein snack made from ingredients that would have otherwise gone to waste.
The new Yappah protein crisp snack is using chicken breast trim, rescued vegetable puree from juicing and spent grain from beer brewing.
The crisps come in four varieties, two made with veggie puree (Chicken Carrot Curry and Chicken Celery Mojo) and two made with spent grain (Chicken IPA White Cheddar and Chicken Shandy Beer).
The brand is currently undergoing a 90-day pilot at one Chicago-based supermarket, but will soon undergo a broader rollout with a RRP of $2.99 for a single-serve 1.25-oz can.
What a winner
Spokes Air-Puffed Potato Snacks has won the Grand Prix new product award from the Retail Council of Canada (RCC).
The better-for-you snacks were launched last year and immediately won the hearts of Canadian consumers.
“The positive reaction is a testament that consumers really do value a great tasting, no-compromise snack that is better-for-you,” said Dave Pullar, CEO of brand owner Left Field Foods.
Spokes are made from naturally simple ingredients with no preservatives, artificial flavours or colours; are free from diary, soy and eggs, and certified gluten-free, vegetarian and non GMO.
Available in Sea Salt, Mango Habanero, Sea Salt & Vinegar, Barbecue and Dill Pickle for only 40 calories per cup.
Spokes Air-Puffed Potato Snacks are available at most retailers across Canada for a RRP of C$3.99 (US$3.03).
Herza Schokolade has released a swathe of products to capitalize on the protein trend but retaining consumer enjoyment.
The new range of high-protein chocolate and compound pieces include crispies and fruit pieces for individual flavor experiences.
The chocolate inclusions comes in white chocolate enriched with milk protein and milk or dark chocolate with extra vegetable protein (between 20% and 25%).
All three are low in sugar and come in a variety of shapes and sizes, depending on the application and customer requirements. Cereal manufacturers, for example, could enrich their protein muesli with high-protein chocolate leaves, while chunks can be worked into bakery products or ice cream.