Kellogg launches braille 'Love Notes' on Rice Krispies Treats

By Gill Hyslop contact

- Last updated on GMT

Kellogg has created 'Love Notes' in braille on its Rice Krispie Treats for visually-impaired kids. Pic: Kellogg Company
Kellogg has created 'Love Notes' in braille on its Rice Krispie Treats for visually-impaired kids. Pic: Kellogg Company

Related tags: Kellogg company, Rice krispies

The 62,000+ visually-impaired kids in America will now also be able to get loving messages with their snacks, thanks to a special feature Kellogg’s has added to its Rice Krispies Treats.

Kellogg Company has partnered with the National Federation of the Blind to create the accessible ‘Love Notes’ in the form of Braille stickers and re-recordable audio boxes, which will allow parents and family members to share messages of love and encouragement with visually-impaired kids.

Last year, the cereal giant rolled out writable wrappers on individual Rice Krispies Treats, but the company realized that thousands of kids who are blind or low-vision were missing out.

“Inclusion is in our DNA and is now shared through Rice Krispies Treats ‘Love Notes.’ Everyone is important, and we want each child to be able to feel loved, supported and acknowledged,”​ said Jessica Waller, VP of sales and co-chair of Kapable Business/Employee Resource Group at Kellogg.

“Kellogg, as a whole, has a larger connection to this cause with W.K. Kellogg [the founder of the company] having lost his sight for the last decade of his life.”

Notes of love

Rice Krispies Treats

The heart-shaped Braille stickers come in sheets of eight with pre-printed uplifting phrases like “You’ve Got This” and “Love You Lots.”

The company has also created a recordable audio box, which plays a 10-second pre-recorded message that can be recorded over 1,000 times, for those who cannot read braille.

The stickers and the audio boxes can be ordered through the Rice Krispies Treats website​ at no cost, while supplies last.

Starbucks' signing store

Another company to have taken steps toward increasing inclusion for those with physical impairments is Starbucks.

Last month, the Seattle-based coffee chain announced it would be opening its first “Signing Store” in Washington, D.C., where all employees would be trained to use American Sign Language.

The store is set to open in October.

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