Ritz Toasted Chips x March Madness KV
Ritz – an official sponsor of the 2024 NCAA Men’s and Women’s Basketball Tournaments – is heating up its Toasted Chips lineup with two new flavors: Sweet Habanero and Honey BBQ.
“We are putting all our chips on the NCAA March Madness tournament and thrilled to be back for our second year to share two, delicious new Toasted Chips flavors,” said Jennifer Sobolewski, Ritz senior brand manager.
“These flavors will spice up your game-watching experience whether you’re viewing the game at home or a friend’s, casually snacking while checking your tournament brackets online or even celebrating with us at Fan Fest in Phoenix, Arizona.”
The brand is teaming up with a group of 16 NCAA athlete ambassadors during March Madness who will build buzz among their social media followings by sharing a first taste of the new Ritz Toasted Chips flavors and other snacking content throughout the tournament.
The roster
NCAA Men’s Basketball:
- Armando Bacot, University of North Carolina
- Brandon Dwyer, Florida Gulf Coast University
- Caleb Love, University of Arizona
- Donovan Clingan, University of Connecticut
- Hunter Dickinson, University of Kansas
- Meechie Johnson, University of South Carolina
- Trace Young, Louisiana State University
- Zakai Zeigler, University of Tennessee
NCAA Women’s Basketball
- Alyssa Ustby, University of North Carolina
- Cameron Brink, Stanford University
- Jada Williams, University of Arizona
- Juju Watkins, University of Southern California
- Mia Mastrov, University of California, Berkeley
- MiLaysia Fulwiley, University of South Carolina
- Shaylee Gonzales, University of Texas
- Sydney Parrish, Indiana University
The brand will be onsite at the Phoenix Fan Fest (April 5-8, 2024) to host an interactive basketball shooting game. The brand has also teamed up with two-time All-Star and two-time Pac-10 tournament MVP Isaiah Thomas to shine a spotlight on the new flavors, which are now available at retailers across the US for an RRP of $3.99.
