Bio&Me Good for Your Gut Flapjack Bars

 The UK’s fastest-growing gut health food brand has launched a range of on-the-go Gut-Loving Flapjack Bars.

The launch is designed to shake up the cereal bar aisle, which historically has received negative press due to the continued use of added sugars. In fact, Bio&Me contends some ‘healthier’ popular bars on the market contain as much as 29% sugar.

Bio&Me’s three-strong launch comes in Toffee Apple, Superberry and Cocoa Hazelnut variants – in single bar (RRP £1.20/38g bar) and multipack formats (RRP £2.95/3x38g bars) – rolling out in Sainsbury’s, Tesco, Waitrose and independents from April.

Launched in response to huge consumer demand (91% of respondents favored bars when asked which gut-loving product they’d like the brand to produce), the trio of all-natural bars claim to not only be ‘good for your gut’ but come packed with 9+ plant-based ingredients (wholegrain oats, almonds, pumpkin seeds and calcium-rich seaweed), are high in fiber, gluten free and contain absolutely no added sugar.

“We’re on a mission to make good health deliciously easy,” said cofounder Dr Megan Rossi.

“Bars are typically laden with added sugars, including popular bars marked as ‘healthier’. These tend to use exotic sounding names such as ‘coconut sugar’ and ‘brown rice syrup’ to disguise that they contain added sugars – but according to the science, irrespective of the source, they are still treated like standard sugar in our body. There hasn’t been one that I, as a gut health specialist, have been really impressed by, so it was a no-brainer to work our Bio&Me magic and create this trio of great-tasting flapjack bars to help widen consumers’ healthier snacking repertoires. We hope consumers enjoy them as much as we enjoyed creating them.”

The Chester-based business also produces gut-loving granolas, porridges, mueslis and live kefir yogurts.

Cofounder Jon Walsh added, “We wanted to create an unparalleled everyday snack that stood head and shoulders above the rest of the competition and believe these new flapjack bars do exactly that.

“Now more than ever, consumers are looking at what’s actually in the food they’re eating, and for us, as a credible, science-backed brand, it was important for these bars to be the absolute best.”