Pringle's blitz with bingo

March 14 is National Potato Chip Day and Pringles is celebrating with a Bingo Blitz collab.

The potato chip brand is hoping to reach a new subset of snack lovers by capitalizing on the rapidly growing mobile gaming market (which is expected to reach a whopping $339.5bn by 2030, up from $108.2bn in 2022).

Bingo Blitz is the wildly popular free-to-play bingo game that connects bingo fans around the world from the comfort of their own homes. Aside from the game’s iconic blue cat mascot Blitzy, it stands out for its selection of mini games, in game ‘chef experience’ and free items and credits.

The game is a leader in Playtika’s portfolio of games that recently made headlines for teaming up with Kurt Warner for a Super Bowl Sweepstakes, and leveraging stars like Drew Barrymore, Sarah Jessica Parker, Jason Alexander and Ty Pennington to insert its casual and casino-themed mobile games into the pop culture conversation.

The partnership with Pringles includes an in game integration in which  Bingo Blitz players have the opportunity to vote for the resident of Bingoville they believe should be ‘the face of Pringles’.

Additionally, Moxie will be cooking up Pringles-inspired dishes in Moxie’s Cooking Club and is encouraging players to do the same – with the chance to win a prize for the best Pringles dish.

The Bingo Blitz Pringles event is available to play right now and ends on March 14, 2024.