The Elf on the Shelf has been a Christmas-time tradition for millions of families for almost two decades, with more than 25 million The Elf on the Shelf Scout Elves, Elf Pets and Elf Mates adopted all over the globe.
This holiday season, Pillsbury is hoping to ramp up the joy and has partnered with The Lumistella Company to launch three limited edition Funfetti The Elf on the Shelf cookie mixes - Sugar Cookie Mix with Candy Bits, Hot Cocoa Cookie Mix and Sugar Cookie Mix with Peppermint Candy Cane Sprinkles - available until the end of December.
“Funfetti has been inviting families to share in the joy of baking delicious treats together at home for the holidays so we are excited to be partnering with the iconic Christmas brand to launch Funfetti The Elf on the Shelf Cookie Mixes,” said Dan Anglemyer, chief operating officer for Hometown Food Company.
“Knowing cookie mix sales spike across November and December, as families come together to celebrate the holidays, it was only natural to combine the enchantment of everyone’s favourite mischievous Scout Elf with the delightful taste and fun of Funfetti. These limited-edition holiday cookie mixes promise to bring a magical mix of flavours and festivity to create memorable moments for the whole family in the kitchen.”
Added Helen Brandfield executive director of Licensing for The Lumistella Company, “Funfetti The Elf on the Shelf Cookie Mixes are the perfect sweet treats for the millions of families that celebrate The Elf on the Shelf tradition.
“We all know how much Scout Elves love cookies. And what says Christmas cheer more than festive cookies? We are pleased to partner bringing merry and bright moments to families this holiday season.”
The cookie mises are available in seasonal and baking aisles across the US for an RRP of $2.50 to $5.00 per 15oz box (makes 30-34 cookies).