Edible arts disruptor Fancy Sprinkles is bringing a dash of sparkle and sass to Walmart's baking aisle. The popular D2C brand has won a listing in 3,200 Walmart stores and online for seven of its limited edition holiday products, with more to come in 2024.
The Fancy Sprinkles Holiday collection is the first of three seasonal collections, including:
Fancy Edible Glitter Packets: Mistletoe Magic and Pop The Bubbly
Cocktail Decorating Kits: Jingle Juice and All That Glitters
Dessert Decorating Kits: What the Elf, If Looks Could Chill, and Reindeer Games
“Our goal has always been to bring our premium products at an affordable price to the masses, and with Walmart, we now have that opportunity,” said Kiley Anderson, CEO of Fancy Sprinkles.
“We’ve experienced strong growth over the past few years, which confirms that consumers crave the ability to make their food and drink more creative and eye-catching in today’s content-driven world.
“There is a whole world of edible artists, whether they know it or not, who now have much easier access to the best edible arts products in the market, now at Walmart bake centres and Walmart.com.”