Oreo is pulling out all the stops and inviting fans to join its mission to deck the halls early.
While holiday decorating typically doesn’t start until after Thanksgiving (23 November), this year, the Mondelez-owned brand is not waiting to get into the holiday swing.
In the spirit to spread holiday cheer and create neighbourly connections all season long, Oreo is on the lookout for standout decorations - up well before Thanksgiving - and will be dividing $100,000 in Holiday Oreo Allowance (HOA) prizes among 100 lucky fans.
“The Oreo brand is always looking to help our fans and their families create playful connections, and there’s no season that brings people together more than the holidays - so why restrict the merriment by waiting until after Thanksgiving to decorate?” said Vishnu Nair, senior brand manager.
“With the Holiday Oreo Allowance, we are calling on our most festive fans to join us in bringing the magic of the season to life extra early this year.”
For a chance to win a $1,000 ‘allowance’, fans must follow @OREO and share a photo of their current holiday decorations on either Instagram or Twitter/X before 17 November, using the campaign hashtags #HolidayOREOAllowance and #OREOSweepstakes.
Winners will be chosen at random to receive an HOA Welcome Kit, including the $1,000 allowance, Oreo cookies and a yard sign that proudly declares them a member of the Oreo HOA.
Over 60 billion Oreo cookies are sold each year in more than 100 countries around the globe each year; more than 20 billion of which are sold in the US.
An estimated 500 billion Oreos have been sold since the biscuit was developed in 1912.
The origin of the name is unknown, but some believe it comes from the French word for ‘gold’ or the Greek word for ‘nice’.
In addition to the traditional chocolate wafers separated by a crème filling, Oreos have been produced in a multitude of flavours, ranging from banana split to churro-flavoured, orange ice cream to strawberry frosted donut.