Turn up the heat
It’s that time of the year when everyone’s obsession with the thermostat is turned onto high.
A recent survey - conducted by Wakefield Research on behalf of Hot Pockets - found 55% of parents have disagreements with their children over the thermostat. Of those parents, 83% said their kids have changed the thermostat against their wishes. In fact, 220 million TikTok views with more than 352K engagements paint a vivid picture with strongly-worded notes, plexiglass lockboxes, security cameras and thermostats that were secreted away to locked rooms.
Which is why Hot Pockets is asking everyone to chill.
Until 15 December, the Nestle-owned brand of microwaveable turnovers that contain cheese, meat or veggies is inviting fans to turn up the heat for a chance to win $500, along with a month’s worth of Hot Pockets.
“The cultural conversation around dad’s obsession with the thermostat is constant,” said Bryan Waddell, brand marketing manager.
“Hot Pockets is paying people to put away their strongly worded notes in exchange for some help with the heating bill, or some enjoyment, this holiday season.”
Head to the Hot Pocket site to enter before 15 December at 11:59 pm ET.
