1st Place Confectionary, Snacks, Desserts - Pams Confectionery
New Zealand's Brother Design scooped 1st place in the Confectionary, Sweets and Desserts category with their packaging designs for Pams, a private label belonging to New Zealand's largest grocery retailer.
The packaging that won them the award features an eye-catching gang of crazy colourful characters, wearing distinctive hats and cleverly conceived see-through clothing that reveals the lollies within.
Paula Bunny, design director, Brother, said winning the award is a huge honour.
“Designers worldwide have enormous respect for The Dieline and its awards, it’s a real source of inspiration. So to be a category winner is just amazing, especially as we’re the only agency from New Zealand or Australia to do so,” she said.
