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News & Analysis on the Bakery and Snacks Industries

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Editorial Team

Gill Hyslop

Gill Hyslop

Editor

Gill.Hyslop@wrbm.comTel: +44 (0) 1293 610206
Jess Spiring

Jess Spiring

Editor-in-Chief

Jess.Spiring@wrbm.comTel: +44 129 361 0372

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For all commercial enquires please visit our Why partner with us Page

Legal and Data Protection

Robert Proctor

Company Secretary & General Counsel (for legal enquiries only)
Email: robert.proctor@wrbm.com
Tel: +44 (0) 1293 610401

 

Sergey Kvitkin

General Counsel and Data Protection Officer
Email: sergey.kvitkin@wrbm.com
Tel: +44 (0) 1293 610323

 

Global Headquarters

William Reed Ltd
Broadfield Park
Crawley, West Sussex
RH11 9RT
United Kingdom
Tel: +44 (0) 129 361 3400

Headlines

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Hormel’s Q2 earnings beat fueled by Jennie-O, Applegate, SPAM and Pepperoni

Cottage cheese ice cream is here - and Smearcase wants the shelf

Is hojicha the next flavour megatrend?

Products

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Spark some interest!

By Givaudan


Create floral-inspired bakes with natural colours

By Givaudan

Webinars

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Next editorial webinar →

10 Jun 2026

Feeding the future with fibre
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Latest on-demand webinar

07 May 2026

Healthy ageing - nutrition for longevity and vitality
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Promotional features

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Modern snacking requires whole ingredients like walnuts

Paid for by California Walnut Board


How EU bakery is helping UK retailers rebuild trust and drive premium growth

Paid for by European Union


Why barley protein is the natural choice for breakfast cereals and bars

Paid for by ClonBio Foods

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