2nd Place Fresh & Prepared Food- Dorset Cereals
Big Fish in the UK, has been Dorset Cereals' brand, design and marketing team since it rebranded its business 10 years ago. Its original redesign helped grow its brand value from £4m to £45m in three-and-a-half years.
'We realised people’s relationship with Dorset Cereals went way beyond the cereals themselves. Dorset Cereals consumers have great taste and believe in the power of aesthetics. Our packaging was important as it made them feel positive about the day ahead. We developed a campaign called “Life begins at breakfast” to capture the ‘carpe diem’ spirit. The packaging got a facelift with illustrations that turn simple cereal packs into pieces of art'.
