1st Place Dairy, Spices, Oils, Sauces, Condiments - Foodscross
The market for honey is rising and as such is already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product's specific advantage: it's pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases.
Mousegraphics developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed by internationally known illustrator Si Scott.
'The elongated glass vessel we chose is covered on its upper part and topped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector's data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.'