2nd Place Dairy, Spices, Oils, Sauces, Condiments - Tesco Finest Grocery Redesign
As part of the recent overall rebranding project, P&W (Pemberton & Whitefoord) was tasked to take guardianship of the grocery category for Tesco.
This latest phase of Finest* differed from previous evolutions in that each individual pack was handcrafted, with meticulous attention to detail, while striking a careful balance between individuality and continuity, resulting in a truly bespoke/artisan range.