Cereal & Cereal Bars

“We’ve never seen consumers as confused” (about what is ‘good for you’), said PepsiCo Chairman and CEO Indra Nooyi.

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

By Peter Wennstrom

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

Rice and oats were most prone to contamination with sterigmatocystin , the report said.

Low mycotoxin levels found in European cereals, EFSA

By Joyeeta Basu

A study by the European Food Safety Authority of cereal grain and cereal products has found low levels of mycotoxin sterigmatocystin in most of the samples to be below proposed limits.

Big Food is at a crossroads, says Hartman Strategy

Disrupt or die: Big Food is at a crossroads, says Hartman Strategy

By Elaine Watson

While ‘legacy’ food and beverage brands are laser focused on price, promotion and placement, no amount of financial clout or merchandising wizardry can mask the fact that smaller, sexier, more disruptive, brands are outpacing them. But are CPG’s biggest...

UK energy bar sales triple and set to rise

UK energy bar sales triple and set to rise

By Niamh Michail

Sales in the energy bar and nutrition market in the UK have been growing at a faster rate than the US tripling in the past five years to reach €137m, while the US market doubled in the same period to €2314m.

Consumers prefer homemade breakfast to RTE packaged goods

What's for breakfast? Reinventing the first meal of the day

Consumers prefer homemade breakfast to ready-to-eat packaged goods, Datassential found

By Elizabeth Crawford

When it comes to breakfast, the vast majority of Americans want something quick and easy at home, but surprisingly most people prefer to make their first meal of the day “from scratch” instead of consuming a ready-to-eat or heat-and-serve consumer packaged...

Weetabix's new motors are less prone to dust and water contamination

Weetabix cuts costs with more efficient motors

By Rod Addy

Weetabix has saved thousands of pounds by replacing motors on the breakfast cereal extruders at the Corby factory that makes products such as Weetos and Crunchy Bran.

Healthy cereals could help category grow modestly in 5 years

What's for breakfast? Re-inventing the first meal of the day

Healthy cereals could help industry grow modestly in 5 years, IBISWorld predicts

By Elizabeth Crawford

After years of steady decline, the cereal industry could see modest growth in the next five years thanks to consumer interest in healthier, high-end cereals, product process updates, improved commodity prices and innovative partnerships with food service...

Post plans to revitalize PowerBar

Post plans to revitalize PowerBar

By Elizabeth Crawford

Post Holdings hopes to return the long-neglected and aging PowerBar brand back to its former glory by revitalizing its marketing, branding and product innovation in 2015, according to company executives. 

The gluten-free liquid barley malt contains less than 20 ppm of gluten and can be used in bread, cereals and cookies

Dispatches: ISM/ProSweets 2015

Döhler debuts gluten-free barley malt for bakery

By Kacey Culliney

Ingredients firm Döhler has developed a gluten-free barley malt extract that can enhance the taste, texture and visual appeal of baked goods.

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