Cereal & Cereal Bars

Weetabix packaging subsidiary Vibixa to close

Weetabix packaging subsidiary Vibixa to close

By Jenny Eagle

Weetabix carton printing subsidiary Vibixa, which makes cardboard packaging in Cheltenham, UK, has announced plans to close its factory next year axing 105 jobs.

Special K Protein delivers 10 g protein per 22 serving - made possible using wheat gluten, soy protein isolates and added lysine

Dispatches: AACCI annual meeting 2014

Kellogg NPD scientist: Protein has plenty of challenges

By Kacey Culliney

Cereal and plant proteins hold huge potential for breakfast cereal and snack bar fortification but taste and texture remain challenging, say Kellogg’s lead product development scientist.

EU's 2014 cereal harvest would hit records of 317m tons: 'Summer weather conditions have been favorable for the development of all summer crops'

Commodity reports: European Commission

EU cereal harvest to hit 2014 record

By Kacey Culliney

The EU cereal harvest will hit record levels this year, driving higher than average exports, says the European Commission (EC).

Obesity will not be solved by reformulation alone

Reformulation ‘won’t solve obesity’

By Laurence Gibbons

Reformulation is not the sole solution to obesity, as health-conscious consumers could be increasing their calorie consumption by choosing low-sugar or low-fat products, according to research from AB Sugar.

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey Culliney

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Brothers David and Bill Jordan launched the Jordans cereals brand, which includes a range of breakfast cereals

Breaking News

Jordan brothers in major breakfast cereal deal

By Rod Addy

David and Bill Jordan, the brothers who launched the Jordans cereals brand, have taken over ownership of European Oat Millers (EOM), a major supplier of breakfast cereal ingredients and own-label breakfast cereals.

Special K sales slump: 'Obviously there’s a concern… They need to do something to keep people interesting in the brand, says Mintel innovation head

Special K US annual sales slump 9.7%

By Kacey Culliney

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

Follow us

Products

View more

Webinars