General Mills launches new Nature Valley, Chex Mix Popped, Bugles Ranch lines at AWMA 2015


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One of General Mills' new products shown at AWMA 2015: Peanut Crunch Roasted Nut Crunch Bar
One of General Mills' new products shown at AWMA 2015: Peanut Crunch Roasted Nut Crunch Bar

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General Mills has whipped the covers off four new bakery and snack products for C-store retailers at AWMA 2015 in Las Vegas.

The company revealed the additions to its packaged bakery, salty, snack and nutrition bar ranges at last week’s conference for wholesale distributors to C-stores.

Pilsbury Minis

Pillsbury Minis

General Mills Convenience showed its new Pillsbury Mini bakery snacks at the show – mini 'dessert' treats in four flavors for on-the-go consumption – and these are due to launch this spring as a C-store exclusive, alongside the following products.

Food Should Taste

Food Should Taste Good

Firstly, a Food Should Taste Good, Real Good Bar with whole nuts seed and real fruit pieces in gluten-free and non-GMO versions, pitched at “C-store consumer looking for wholesome snack options”​ with a suggested retail price of $1.99 per 1.42oz bar.

Flavors include: Hazelnut and almond with Madagascar vanilla, sea salt, dark chocolate; Almond and macadamia nuts, coconut, chai and dark chocolate.

nature vallery

Nature Valley Roasted Nut Crunch

Next up, a Nature Valley Roasted Nut Crunch bar – pitched as another gluten-free offer under the banner of a bar brand that General Mills has the largest awareness in C-stores; the suggested retail price is $1.19 per 1.2oz bar, and there are Almond Crunch and Peanut Crunch varieties.

Chex Mix Popped

Thirdly, Chex Mix Popped – a salty and sweet popcorn-based snack mix with a SRP of $2.49/3.85oz bag. And finally, Bugles Ranch, which extends the existing five-strong Bugles range.

Chex Mix Popped

General Mills flagged up its new product pipeline last December and promised it would launch 50+ products in 2015 to meet demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.

Jeff Harmening, executive VP and COO, US Retail, said: “We’re putting our consumers at the center of our new product innovation by rapidly addressing evolving food trends and investing in areas that our consumers value – including added protein, gluten-free, and products made with simple ingredients.”

Click here to read about how the new snacks went down with attendees at AWMA, according to Kelly Fulford, senior category development manager, General​ Mills Convenience.

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