Big Brands

Chaucer is a major player in the global freeze-dried ingredients space, listing Kellogg's, Nestlé, Starbucks and Unilever among its clients. Pic: ©GettyImages/pamela_d_mcadams

Against the grain video series

Nothing but fruit: Clean label and health halo drive freeze-dried market

By Gill Hyslop

Consumers expect the real thing when they purchase a breakfast cereal advertised with fruit inclusions – not something produced to taste or give the appearance of. As such, the global freeze-dried ingredients market – and specifically fruit inclusions...

Heinz has been ordered to pay $1.65m in penalties for misleading claims that its Little Kids Shredz products were beneficial to the health of kids depite comprising 60% sugar. Pic: ©GettyImages/Taborsk

Heinz fined $1.65m over misleading health claim

By Gill Hyslop

The Federal Court of Australia has ordered H.J. Heinz Company Australia Ltd (Heinz) to pay an AU$2.25m (US$1.65m) penalty for misleading health claim that its Little Kids Shredz products were beneficial to the health of young children.

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