Big Brands

Lay's has set up a hat trick of fun for fans of FIFA World Cup 2022. Pic: GettyImages/cynthzl

Frito-Lay kicks off FIFA World Cup campaign

By Gill Hyslop

North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...

PepsiCo entered the Romanian market in 2004. Pic: GettyImages/omersukrugoksu

PepsiCo ramps up snacks capacity in Romania

By Gill Hyslop

PepsiCo is investing another $100m – on top of the $320m over the past decade – into Romania, to double the production capacity of its Popești-Leordeni snack plant.

Stacy's has issued a shout out for its next cohort of Stacy's Rise Project entrants. Pic: Stacy's

Stacy’s rises to the occasion to celebrate women of resilience

By Gill Hyslop

The PepsiCo Frito-Lay-owned brand is ramping up its legacy of championing women entrepreneurs with a short film created by acclaimed filmmaker Nisha Ganatra, featuring poetry by Rupi Kaur, to launch the 2022 Stacy’s Rise Project.

Three Scottish companies have been shortlisted as the FDF's 2022 Award finalists. Pic: GettyImages/Andrew Brookes/Image Source

Nairn’s Oatcakes shortlisted for 2022 FDF Award

By Gill Hyslop

Nairn’s Oatcakes is one of three of Scotland’s leading producers to be nominated for the FDF Awards 2022 – to be announced in September – which celebrates exceptional talent, excellence and innovation in the industry.

Steve Jones has been appointed to head the retail sales and category team at Bimbo UK. Pic: Bimbo UK

Bimbo UK appoints Hovis alum as head of retail

By Gill Hyslop

The UK arm of the Mexican bakery conglomerate - and world's biggest bakery manufacturer - has appointed Steve Jones as head of Retail to further drive the growth of Bimbo in the UK.

'Once you've seen it, you can't unsee it,' says Pringles. Pic: Pringles

Pringles shoots for spider history

By Gill Hyslop

The Kidney Garden Spider bears an uncanny resemblance to the Pringles logo – sparking a mission to get the arachnid community to officially recognise it as the Pringles Spider.

Breaking news: Kellogg Company splits into three

Breaking news: Kellogg Company splits into three

By Gill Hyslop

The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...

Frito-Lay takes snacking to new heights by teaming up with Mario Lopez, Martha Stewart and Mark Morrison.

Are you ready to savour the moment with iconic celebs?

By Gill Hyslop

PepsiCo’s Frito-Lay is ramping up the action by joining forces with three celebs who know a thing or two about how to reach iconic status – including American domestic goddess Martha Stewart and actor Mario Lopez, and British R&B singer Mark Morrison.

Follow us

Products

View more

Webinars