Bimbo-owned St Pierre Groupe gets a new lead

By Gill Hyslop

- Last updated on GMT

Sarah Boddy has been appointed the new MD of St Pierre Groupe. Pic: St Pierre Groupe
Sarah Boddy has been appointed the new MD of St Pierre Groupe. Pic: St Pierre Groupe

Related tags Grupo bimbo St Pierre Groupe Paul Hollywood

The UK bakery products manufacturer has appointed Sarah Boddy as its new MD, following the departure of David Wagstaff.

Boddy has over 25 years of experience in the food industry, having served as the group’s head of commercial for the UK and US since January 2023.

She has also held the roles of interim CEO of The Vegan Kind, an online specialist marketplace that sells over 12,000 vegan products, and VP of Sales for UK pet food manufacturer MPM Products.

Boddy replaces David Wagstaff, who was appointed MD in December 2022 following the company’s acquisition by Mexican bakery giant Grupo Bimbo.

The Manchester-based business was bought in its entirety by Bimbo but has continued to operate independently, producing well-known brands like St Pierre, Paul Hollywood and Baker Street.

St Pierre Groupe reported sales surpassing the £150m mark in 2022, up by a fifth compared to the year prior.

Continue to win big

St Pierre Brioche Loaf Sweet French Toast Brunch

“After three years with the company, David Wagstaff is moving on to new ventures,”​ a spokesperson for St Pierre Groupe said.

“Grupo Bimbo has appointed Sarah Boddy as managing director of St Pierre Groupe after a year in role as commercial director, where she worked to strengthen and expand St Pierre’s business with remarkable impact.

“Her proven success with St Pierre and indepth knowledge of the business, made Sarah a compelling choice for the managing director role.”

Added Boddy, “It’s a fantastically exciting time for the business, our brands and our team and I’m looking forward to leading the company on as we continue to grow our share in new and existing markets as a premium, authentic brioche brand.

“We will continue to excel in bakery, leading the category and disrupting traditional retail models and merchandising to win big across the UK, North America and new markets on the horizon.”


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