Big Brands

Be sure to have Lay's on hand when Lionel Messi drops in for a surprise visit. Pic: PepsiCo Frito-Lay

Messi comes knocking to help Lay’s fans ‘fight to reach your dream’

By Gill Hyslop

The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s No Lay’s, No Game platform to the next level, starring in a new commercial – titled Messi Visits – to remind fans that watching football without Lay’s is unthinkable.

Pic: GiftWrapper

Trendspotting in 2023: A glorious bouquet of Valentine snacks and bakes

By Gill Hyslop

$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...

Rise: Stacy’s Pita Chips starts the year on a high note for women

Rise: Stacy’s Pita Chips starts the year on a high note for women

By Gill Hyslop

The female-founded snack brand – now a PepsiCo brand – furthers its legacy of empowering women entrepreneurs with a new cohort of Project winners and showcasing Rise – created in collaboration with Reese Witherspoon’s media company Hello Sunshine and...

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