Big Brands

Frito-Lay takes snacking to new heights by teaming up with Mario Lopez, Martha Stewart and Mark Morrison.

Are you ready to savour the moment with iconic celebs?

By Gill Hyslop

PepsiCo’s Frito-Lay is ramping up the action by joining forces with three celebs who know a thing or two about how to reach iconic status – including American domestic goddess Martha Stewart and actor Mario Lopez, and British R&B singer Mark Morrison.

'After all we are navigating through what I think you would all agree continues to be an extremely challenging operating environment,' said Steve Cahillane, CEO of Kellogg Company. Pic: GettyImages/BBuilder/Kellogg

Kellogg CEO hints at inevitable price increases

By Gill Hyslop

Steve Cahillane said the breakfast cereal giant – which so far has essentially avoided hiking prices – is finally expecting to crumple amid worsening inflation, lingering supply chain disruptions, a workers’ strike, a plant fire and the war in Ukraine.

Kellogg's Special K line up has been reformulated to contain around 20% less sodium. Pic: Kellogg's

Kellogg’s 12-month quest to reduce salt in Special K

By Gill Hyslop

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

BBU's bakeries perform in the top 25% for energy efficiency among similar facilities in the US. Pic: Grupo Bimbo

Grupo Bimbo rocks for its ethicality and energy efficiency ethos

By Gill Hyslop

The Mexican bakery giant has been recognised for the sixth time by Ethisphere as one of the World’s Most Ethical Companies, while Bimbo Bakeries USA (BBU) has been honoured by the EPA for its energy usage at 20 of its facilities, setting the bar for the...

The rules speak for themselves. Pic: Rule Breaker Snacks

Bimbo-backed Rule Breaker sets its sights on $2.2m in 2022

By Gill Hyslop

Rule Breaker Snacks – a Grupo Bimbo-backed brand of allergen-free plant-based brownies and blondies – has launched an equity crowdfunding campaign to meet runaway demand sparked by a Shark Tank appearance last year.

There's a humanitarian crisis growing in both Ukraine and Russia. Pic: GettyImages/Nastco

The cost of war on the food front

By Gill Hyslop

The list of companies shutting operations in Russia grows daily, however, dozens remain to help out with a different, but no less severe, humanitarian crisis.

Entenmann's today produces 1 billion doughnuts annually. Pic: BBU

Remembering Charles Entenmann, builder of a baked goods empire

By Gill Hyslop

The master baker, entrepreneur, philanthropist and son of the founder of Entenmann’s – who help grow his family’s bakery into a powerhouse brand in the Grupo Bimbo stable – died in Key Largo, Florida, on 24 February 2022, aged 92.

Americans consumed the equivalent of 270 jumbo jets-worth of snacks on Super Bowl Sunday. Pic: GettyImages/Lew Robertson

Super Bowl Sunday snacking was more serious than ever before

By Gill Hyslop

While Americans forked out $30.5bn for snacks in 2021, according to Chicago-based market researcher IRI, the event that really got them tucking in was this year’s Super Bowl Sunday, with SNAC International data showing a whopping 112 million pounds of...

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