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'The Pringles brand is all about sharing experiences and having fun together with family and friends'.

Europe’s €140 million love for Pringles

By Gill Hyslop

Kellogg Europe has invested a total of €140m in its European Pringles factories since November 2019 to meet the growing appetite for the iconic snack across the region.

Laird Superfood has snapped up fellow athlete-focused snack producer Picky Bars. Pic: Laird Superfood

Laird Superfood picks up Picky Bars for $12m

By Gill Hyslop

Danone-backed Laird Superfood – which was founded in 2015 by the world’s most prolific big-wave surfer Laird Hamilton – has acquired fellow Oregon-based and athlete-founded Picky Bars, producer of nutritionally enhanced products that target sportspeople...

Getty/Ekaterina-84

‘Plant-based’ claims under-exploited by food brands, report claims

By Oliver Morrison

Flexitarians, or carnivores wishing to cut their meat and dairy intake for ethical, environmental and health reasons, are driving innovation in the vegan and vegetarian space, reveals a new report from Euromonitor, which is why more brands should embrace...

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