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Wellbeing is a key long-term purchasing behaviour driver giving food producers a growing – and profitable – opportunity to push the boundaries. Pic: Beneo/123rf

Guest article

Looking beyond the (clean) label

By Gill Hyslop

The term clean label has yet to be clearly defined, but it is generally agreed it refers to foods that are free from artificial ingredients and are minimally processed. As an increasing number of consumers now expect clean label as standard, Myriam Snaet,...

Blue Diamond has an extensive product portfolio of almond offerings, from sliced and diced almonds, to almond flour and protein powder, to almond butter. Pic: Blue Diamond

Almonds are fast becoming a leading ‘clean’ ingredient

By Gill Hyslop

Impressive nutritional attributes continue to position almonds as a popular value-added inclusion in the clean label category, with it becoming the most used tree nut in global new product introductions in 2018, according to Innova Market Insights.

Three-quarters of Europeans say they would be willing to pay a higher price for products made with recognisable or trusted ingredients. Pic: GettyImages/monkeybusinessimages

The shifting definitions of clean label

By Gill Hyslop

Traditionally, manufacturers focused on creating simpler and shorter ingredients lists to answer the consumer demand for clean label, but this is giving way towards formulating products that are perceived as inherently ‘natural’, writes Saquib Ramday,...

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