Pop-Tarts: Crunchy Poppers
In a crunchy snack-obsessed world, Pop-Tarts is proving that salty foods aren’t the only ones making noise in the grocery aisle and is turning convention on its head to embrace the crunch.
As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles with every bite.
Available in two varieties – Frosted Strawberry Crunch and Frosted Brownie Crunch – the lineup is the ultimate no-prep, no-mess snack packed in individual pouches.
“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines and we wanted to give our fans even more occasions to enjoy the brand… just with a little more crunch,” said senior director of Marketing Heidi Ray.
“In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere.”
Pop-Tarts Crunchy Poppers began hitting shelves at retailers across the US at the beginning of April for an RRP of $3.99 per 5-count box and $6.59 per 10-count box.