Insight Guide
Increasingly, sustainability is linked to value
Today, it’s not enough for products to be good for you. Consumers — especially Millennials and Gen Z-ers — not only want bakery products that are good for them, they want products that are good for their fellow humans (and the planet).
Nearly 54% of Millennials consider a product's environmental impact when purchasing — a number that is set to grow as concerns over climate change increase.
Companies delivering the sustainability consumers demand without sacrificing flavor, texture and other quality attributes will have the edge in the new sustainability-driven marketplace.
Don’t miss this important new report.
